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MEET FUTHI’S AI MARKETER

RICHIE.
BUILT TO TURN “MAYBE AGAIN” INTO “SEE YOU SOON”.

Richie watches customer patterns, spots the comeback opportunity and helps prepare the right message for the right moment. You stay in charge. The follow-up stops falling through the cracks.

Find my loyalty gap See the loop
Customer behaviour, not guesswork Human-approved campaigns Learns from the response
THE COMEBACK, IN TEN SECONDS.
THE RIGHT MESSAGE. THE RIGHT MOMENT. Wallet push SMS Email
HOW RICHIE WORKS

FROM CUSTOMER SIGNAL
TO MEASURABLE RETURN.

Richie is not a chatbot bolted onto a stamp card. He helps close the customer-retention loop.

01
Listen

Customer activity arrives

Recorded visits, purchases, rewards and wallet activity create the signal.

02
Learn

Richie reads the pattern

Who is new? Who is loyal? Who is valuable? Who is suddenly overdue?

03
Act

The right nudge is prepared

A useful message is matched to the customer, moment and goal—not blasted to everyone.

04
Improve

The return is measured

Visits, redemptions and recorded revenue show what worked and inform the next move.

WHAT RICHIE PAYS ATTENTION TO

THE PATTERNS YOUR TILL
CAN’T FOLLOW UP ON.

Data is only useful when it leads to a sensible next action. Richie turns everyday customer behaviour into a practical opportunity list.

Explore Futhi’s customer segments
RICHIE / TODAY’S OPPORTUNITIESThree groups need attention.LIVE
First visit, no second visit46 customers · best next step: welcome-back prompt
HIGH
Regulars becoming overdue18 customers · normal visit window has passed
NOW
Reward nearly complete31 customers · one action away
EASY
Prioritised by recency, frequency and recorded value.
RICHIE IN THE WILD

SAME PLATFORM.
DIFFERENT COMEBACKS.

The goal changes by business. The principle does not: understand the customer before choosing the message.

COFFEE

The nearly-there reward

Adam is one stamp away from a free car wash or coffee. Richie spots the unfinished reward and prepares a reminder while the motivation is still fresh.

“One more visit. Then the good stuff is yours.”
ILLUSTRATIVE FUTHI CAMPAIGN
SALON

The regular who is overdue

Nomsa normally books every six weeks. Week seven arrives with no booking, so Richie suggests a gentle weekday reminder.

“Fresh look due? We kept a quieter slot for you.”
ILLUSTRATIVE FUTHI CAMPAIGN
RETAIL

The right offer for the right shopper

A payday shopper is due back. Richie can target the relevant group without giving the same discount to the whole database.

“Something new landed—and it looks very you.”
ILLUSTRATIVE FUTHI CAMPAIGN
YOU’RE STILL THE BOSS

AI-LED.
HUMAN-GUIDED.

You know your customers, margins and brand. Richie handles the data-heavy routine while you approve the strategy and what goes out.

  • You choose the business goal
  • You set offer and margin guardrails
  • You approve or edit campaigns
  • You see the measured response
CAMPAIGN READY FOR REVIEWWin back overdue breakfast regulars

“Howzit, Thandi. Your usual table is starting to take it personally. Pop in before Friday and your next reward is one visit closer.”

EDITAPPROVE & SCHEDULE
42 customers • Wallet push • Wednesday 16:30
THE POINT ISN’T MORE MESSAGES

THE POINT IS
MORE RETURN.

GETTING RICHIE TO WORK

NO BIG-BANG PROJECT.
JUST A PROPER START.

Watch the business demo
01

Choose the goal

Second visits, lapsed regulars, bigger baskets or quieter appointment slots.

02

Connect the signals

We confirm the right wallet, scanner or POS setup for your business.

03

Set the guardrails

Your voice, rewards, margins and approval process stay clear.

04

Launch and learn

Start with a focused campaign, measure the response and improve.

LET’S PUT RICHIE TO WORK

YOUR CUSTOMERS ARE ALREADY THERE.
LET’S GIVE THEM A REASON TO RETURN.

Start with your free Loyalty Opportunity Report. We’ll identify the customer behaviour worth fixing before recommending a package.

Get my free report Book a Richie demo