Bring regulars back
Use visit patterns to spot overdue regulars and give them a relevant reason to return.
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R SOUTH AFRICAN RANDLoyalty ROI calculator.
What could more repeat visits be worth? Start with your numbers. See the potential in rands.
Your business, in numbers.
05 00010 000
Count transactions, including repeat visits by the same customer.
R0R5 000R10 000
Total monthly revenue ÷ number of sales. You can type an exact amount.
How this estimate works
The model assumes 50% more sales and a 30% higher average sale. Together, these produce a 95% revenue uplift.
Additional annual revenue = (monthly sales × 1.5 × average sale × 1.3 × 12) − (monthly sales × average sale × 12).
This illustrative formula excludes reward, subscription, messaging, operating and setup costs. Results are rounded to the nearest rand.
YOUR LOYALTY OPPORTUNITY
Estimated additional annual revenue
That’s R 64 600 more per month in this scenario.
Current annual revenueR 816 000
Potential annual revenueR 1 591 200
Model: +50% sales × +30% average spendIllustrative revenue estimate before costs. Actual performance will vary.
Discuss my loyalty strategy All amounts in ZAR. Your inputs stay in this calculator.
ONCE IS NICE. FUTHI IS BETTER.Give the next visit
Give the next visit
a reason to happen.
Make each visit count
Connect recorded spend and purchase patterns with offers that fit your customers and margins.
Let Richie follow up
Your AI marketer finds opportunities, sends personalised messages and learns from the response.
Meet RichieUNDERSTAND YOUR NUMBERSA little clarity
A little clarity
before you calculate.
Use the estimate to start a conversation about your business, your customers and your margins.
How is this estimate calculated?
The calculator multiplies your monthly sales by your average sale and by 12 to calculate current annual revenue. It then models 50% more sales and a 30% higher average sale value. The difference is the estimated additional annual revenue. These increases compound to 95%, rather than adding to 80%.
Is additional revenue the same as ROI?
No. Revenue is the money your business takes in before costs. To calculate actual ROI, first work out the additional gross profit generated, then subtract the loyalty programme’s costs. Divide the remaining profit by programme costs and multiply by 100 to express ROI as a percentage. Include rewards, subscriptions, messaging and setup costs.
Are the results guaranteed?
No. This is an illustrative growth scenario. Your results depend on your business, customer participation, rewards and campaigns. Use your actual sales data and margins when planning a programme.
Can I use this for more than one branch?
Yes. Enter total monthly sales across your branches and the weighted average sale value: total revenue divided by total sales. Use figures from the same period and a consistent VAT basis. You can also calculate each branch separately.
What should I track once my programme is live?
Track repeat visits, average spend, reward redemptions, member revenue and programme costs. Compare like-for-like periods and account for seasonal changes to understand what is working.
Turn the numbers into a plan.
Let’s find the right loyalty programme for your South African business.