What do they buy?
Understand purchase preferences where your connected sales data provides product detail.
Futhi for business • Customer insight. Timely action. Repeat business.
Get my free report For business ownersYour customer data.
Your customer data.
Your next growth move.
Who buys from you? When do they return? Who is slipping away? Futhi helps you answer those questions, use Richie AI to follow up, and bring your business to mind with nearby-store reminders.
Local onboarding Customer data first Single or multi-site
Create a free business report FUTHI CUSTOMER INSIGHTSEXAMPLE DATA
TMNeeds a nudge
Thandi M.
Parkwood · Coffee shop regular
WHAT SHE BUYSFlat white + breakfastFrom connected sales data
WHEN SHE BUYSWeekday morningsUsually before 09:00
HOW OFTENEvery 7 daysLast visit: 24 days ago
AVERAGE SPENDR12012 recorded visits
RICHIE’S NEXT ACTIONGive a regular a reason to return.
A breakfast offer, sent to Thandi at a relevant time.
Illustrative profile. Available detail depends on the transactions recorded and your POS or sales integration.
YOUR CUSTOMER DATA IS THE STARTING POINTKnow the person
Know the person
behind the purchase.
A till total tells you what you sold. Futhi helps turn identifiable customer activity into a clearer picture of who buys, who returns and who needs your attention.
When do they buy?
See recorded transaction times and buying patterns, so your timing has a reason.
How often do they return?
Distinguish regulars, first-time visitors and customers whose visits are slowing down.
What do they spend?
Use purchase value and spend history to make rewards relevant to the relationship.
Who is overdue?
Spot customers who haven’t returned and build a timely win-back audience.
Who needs which message?
Group customers by recency, frequency and spend. Give each group a relevant next step.
Start with recorded visits and transactions. Connect an eligible POS or sales system for richer purchase detail. We’ll confirm what your setup can supply.
Explore customer analysisTURN CUSTOMER KNOWLEDGE INTO ACTIONLess guesswork.
Less guesswork.
More reasons to return.
Know where the opportunity is, reach customers at a relevant moment, then see what happens next.
YOUR AI MARKETERPROBLEM: NO TIME TO FOLLOW UPMeet Richie.
Meet Richie.
Put your data to work.
Richie uses customer visit and spend patterns to group your audience, create personalised campaigns and automate follow-ups through push, SMS and email.
A regular in Parkwood is overdue? Send a relevant breakfast offer. A Durban salon client is due to rebook? Give them a timely nudge.
Meet RichieAPPLE WALLET · NEAR YOUR STOREYour next coffee is close by.
Pop into our Umhlanga store and use your reward.
PROBLEM: CUSTOMERS FORGET YOU’RE NEARBYA timely reminder.
A timely reminder.
In the right place.
Geo-targeting brings your store back to mind when an existing cardholder is near a configured location. Give them a useful reason to pop in.
Location reminders work with Apple Wallet on iPhone. Customers need your card and location permissions enabled; display depends on wallet behaviour.
See the business demoMeasure the return, not just the message.
Review repeat visits, redemptions and recorded member revenue. Compare campaigns and locations, then refine the next offer.
Points worth collecting.
Customers worth understanding.
Connect rewards to customer insight and a relevant reason to return.
Explore digital reward cardsONE CONNECTED BUSINESS SOLUTIONFrom customer insight
From customer insight
to the next visit.
Make retention part of how your business runs. Start with the data you can record, then connect eligible systems for a richer view.
Spot the opportunity
Group customers by recency, frequency and spend. Know who is new, loyal or overdue.
Explore RFM analysisKeep the conversation going
Send relevant SMS and email messages, manage replies and make follow-up feel personal.
Explore two-way messagingSee what worked
Track joins, repeat visits, redemptions and recorded member revenue by location. Use the results to improve the next campaign.
THE REWARD SUPPORTS YOUR BUSINESS GOAL
Match the reward to the way your customers buy.
Choose a reason to return that fits your margins and customers. Your branded wallet card makes joining and redeeming easy in-store.
Punch cards
Reward visits without printing a card.
Cashback
Turn a purchase into value for the next one.
Points & rewards
Build clear progress, milestones and tiers.
Memberships
Give regulars access, status and useful benefits.
Prepaid offers
Sell bundles now and encourage planned returns.
Gift cards
Let happy customers introduce the next one.
FROM IDEA TO LIVE
Start with the problem you want to solve.
Define the goal
More second visits, fewer lapsed regulars or fuller appointment books? Choose what matters.
Connect the insight
Set up customer profiles and recorded transactions. Confirm the data your systems can share.
Join and follow up
Invite customers in-store, then use Richie and relevant reminders to encourage the next visit.
Measure and improve
Use real visits, redemptions and revenue to refine the programme.
FRANCHISES & MULTI-LOCATION GROUPSOne programme.
One programme.
Every location in view.
Give head office a consistent customer experience and the full picture, while location teams see what they need to act locally.
- One customer programme across the group
- Role-based access for teams and franchisees
- Group and location-level analytics
- Local campaign variation where appropriate
GROUP VIEWStore performanceIllustrative · Last 30 days
A QUICK SENSE-CHECK
What could a small lift in repeat business be worth?
Move the sliders to model an illustrative 8% increase in monthly revenue from returning customers.
Illustrative only—not a forecast or guarantee.Illustrative additional annual revenueR 105 600Based on your inputs and an 8% revenue lift.
GOOD QUESTIONS
What business owners usually ask.
Need a more specific answer? Show us your current customer journey and we’ll map a practical Futhi setup.
How does Futhi help beyond rewards?+
Futhi connects recorded customer activity with customer groups, Richie AI campaigns, location reminders and reporting. The goal is to understand who buys, act on changes in behaviour and measure repeat business. The wallet card is the simple way customers join.
Can I see what each customer buys?+
You can build profiles from recorded visits and transactions. Product-level purchase detail depends on what your connected POS or sales system supplies. We confirm compatibility and available data before setting up your programme.
How does geo-targeting work?+
Existing cardholders can see a location reminder near a configured store. This works with Apple Wallet on iPhone and requires location permissions. Display depends on wallet behaviour; it is not a live map of your customers.
Do customers need to download an app?+
No. Their card is added to Apple Wallet or Google Wallet from a link or QR code.
Do I need new hardware?+
Not necessarily. Staff can use the Futhi scanner on a phone or tablet. Eligible POS and CRM systems can also be connected.
Can Futhi work across several branches?+
Yes. Run one programme across a group, control team access and compare performance by location.
What kinds of messages can I send?+
You can use wallet notifications, SMS or email, then segment and automate messages around customer behaviour.
What about POPIA?+
Your programme should use clear opt-in language, collect only what is needed and respect customer choices. We help structure the journey, while your business remains responsible for its own obligations.
Turn customer knowledge into repeat business.
Tell us where customers drop off and what you want to grow. We’ll map the data, campaigns and reporting your business needs.